music campaigns

TIAA "Retire Inequality" Brand Platform

Earned media strategy on behalf of The Martin Agency for award-winning TIAA #RetireInequality platform “Paper Right” single launch with Wyclef Jean feat. Pusha T, Lola Brooke, Capella Grey + Flau’jae Johnson 

• Generated 500K+ streams in first 2 weeks

• First live performance featured on The Tonight Show with Jimmy Fallon

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AWARDS

• CLIO MUSIC AWARDS 2025 SHORTLIST 

• EFFIE AWARDS 2025 BRONZE 

• CLIO MUSIC AWARDS 2024 BRONZE 

• CANNES LIONS 2024 SHORTLIST 

• THE ONE SHOW 2024 FINALIST

• SXSW INNOVATION AWARDS 2024 FINALIST

CORRINN - "Get It" (Single + Music Video)

Launched CORRINN’s “Get It” single with VIBE Magazine debut and 106.5FM The Beat radio rotation with Billboard Power Player, DJ Mike Street. Watch accompanying music video shot and produced by Reginald "Regg" Smith.

GOOGLE CHROME x Maluma "Pit Stop"

Led PR strategy on behalf of The Martin Agency for award-winning Google Chrome x Maluma’s “Pit Stop” music video in partnership with McLaren's Racing (generating 543K views)

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AWARDS

• CLIO MUSIC AWARDS 2024 BRONZE

Earn Your Leisure x TIAA

Earned media strategy on behalf of The Martin Agency for Earn Your Leisure podcast taping with TIAA CEO, Thusunda Brown Duckett at Morehouse College’s Martin Luther King Jr, International Chapel

• Moderated by Amber Grimes, EVP/General Manager, Love Renaissance 

• Featuring live performance by Wyclef Jean + Lola Brooke

"The Mix At Martin"

Launched The Martin Agency’s live-taped YouTube music series and pilot program, “The Mix At Martin,” featuring Richmond talent and beyond including Q Parker of 112, Nick F, Almeta Ingram-Miller, GoldFord (in partnership with Primary Wave), The Richmond Symphony, Miramar and more.​​​

Papa Johns Better Get You Some Launch

Launched the Papa Johns “Better Get You Some” brand platform TV spot, on behalf of The Martin Agency, featuring Big Boi of Outcast + secured Forbes Magazine exclusive